Press Release: Trequartista Media Announces Launch of 90 Minutes!

9th July, 2011, Kolkata: Trequartista Media, a Kolkata based publishing house, today announced the launch of 90 Minutes – a magazine dedicated to the sport of football. The magazine, to be published on a monthly basis, will consist of both international and Indian content. 90 Minutes will initially be distributed in Kolkata, New Delhi, Mumbai, Bangalore, Pune, Guwahati and Shillong and the distribution will be expanded to other cities in the future.

The editorial team includes Mr. John Duerden, a renowned writer who writes regularly for publications of the stature of the Guardian, as Managing Editor, and Atishay Agarwal, who is one of the founders of the magazine, as Editor. Also Michael Cox, a renowned United Kingdom-based writer, who runs the award-winning website and also regularly writes for the Guardian, will be a columnist. In addition, content will also be contributed by guest Indian footballers from time to time, as well as by authors on football from across the world. This outstanding global content will be enhanced with the inclusion of specially selected images from the world’s top notch football photographers.

The debut issue of 90 Minutes in the month of July will feature an exclusive interview with Dutch legend and captain at the 2010 World Cup, Giovanni Van Bronckhorst. It will also have interviews with Indian star Sunil Chhetri and national team coach Armando Colaco, in addition to a host of feature articles and fun snippets.

Says Atishay Agarwal, Editor, 90 Minutes, “This magazine is a dream come true for the entire team that has worked incredibly hard for many months, and won over several doubters. Also, I’m sure it will also fill the void in the hearts of all football fans in the country, who have never had a magazine to read on their favourite sport. The football movement in the country is growing rapidly, and we are highly excited about being a part of it, and perhaps playing a significant role in it.

Also speaking on the occasion, Managing Editor John Duerden said, “Magazines are an important part of the whole football culture that needs to exist for football to thrive. Things are changing in Asia. Fans are more sophisticated and they also want high-level coverage of the game but they also want coverage that is relevant to them.

“It is important that Indian fans have an Indian magazine. It is not a UK magazine distributed in India but a magazine written, mostly, by Indian lovers of football. The team behind 90 minutes knows what Indian fans want and need.

Chief Guest and AIFF Vice President Mr.Subrata Dutta was present at the launch, and had some hugely encouraging words to say at the event. He remarked, “We see many magazines on cricket in India, but there are none on football. I would like to wish the publishers the best of luck, and assure them all the support or help from my side for their venture.

“When Mr.Agarwal came to me a few days back to invite me, I could see how emotional he was. I could see that more than anything else, what is driving them is the passion for the game, and that should take them a long way.

“This magazine will also help the cause of the game in India. The printing and content is of international standard. In fact, when FIFA officials, AFC officials, or officials from other countries visit, I would be proud to show them a copy, and let them know that even India can have a magazine of international standard.”

90 minutes will target an audience primarily within the age group of 13-30 who are extremely passionate about football. The magazine will be easily available in the mentioned cities and will be priced at only Rs. 50, thus making it accessible to everyone that is interested, especially the youth.

The magazine will use the power of the printed word and compelling visuals to deliver expertise, deep analysis and insight and will contain the views of various authors on football happenings, teams, players, coaches etc. In addition, it will also contain a poster every month. Details about how to subscribe and advertise in the magazine is available on the magazine website .

About Trequartista Media

Trequartista Media is a joint venture between Atishay Agarwal and Venkatesha Sharma, who are both 24, engineers by qualification, and football lovers. Both refused to take up engineering-related jobs after college to concentrate on this dream project. The former has himself formerly been an Editor and Chief Editor of India, which is the country’s biggest existing website for football, and part of, the largest online football community worldwide. The entire team at Trequartista is young, with diverse talents, but with a one unifying factor – Love for the game.

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Written by Atishay Agarwal

Atishay Agarwal is the Editor of 90 Minutes, and an ardent football fan for much of the last 12 years. An engineer, he got into football journalism by accident. He has earlier worked as Chief Editor of India, and embarked on his dream to give India its own football magazine when he co-founded 90 Minutes in 2011.

You can also follow and catch what he's up to on twitter @AtishayAgarwal.

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